Strategic integrated marketing communications
by
Percy, Larry Verfasser. (DE-588)170799492
Title
:
Strategic integrated marketing communications
Author
:
Percy, Larry Verfasser. (DE-588)170799492
ISBN
:
9780367770624
Personal Author
:
Percy, Larry Verfasser.
Edition
:
Fourth edition.
Physical Description
:
XIV, 303 Seiten : Illustrationen, Diagramme ; 24 cm
Contents
:
What is IMC-- Managing IMC-- Barriers of effective IMC-- Indentifying IMC-- IMC strategic planning-- Summary-- Positioning-- Brand attaitude-- Brand portfolio consideration-- Summary-- 3Companies and IMC Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate brand-- Corporate communication-- Summary
Added Author
:
Percy, Larry
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000099434 | 658.802 PER | 1 |
| IIE Sandton | General Books | 000099435 | 658.802 PER | 2 |
| IIE Sandton | General Books | 000099436 | 658.802 PER | 3 |
| VEGA Bordeaux | Prescribed books | 000116495 | 658.802 PER | 1 |
| VEGA Bordeaux | Prescribed books | 000116512 | 658.802 PER | 2 |
| VEGA Bordeaux | Prescribed books | 000116510 | 658.802 PER | 3 |
| VEGA Bordeaux | Prescribed books | 000116507 | 658.802 PER | 4 |
| VEGA Bordeaux | Prescribed books | 000116509 | 658.802 PER | 5 |
| VEGA Bordeaux | Prescribed books | 000116513 | 658.802 PER | 6 |
| VEGA Bordeaux | Prescribed books | 000145590 | 658.802 PER | 7 |
| VEGA Bordeaux | Prescribed books | 000145592 | 658.802 PER | 8 |
| VEGA Cape Town | Prescribed books | 000037629 | 658.802 PER | 1 |
| VEGA Cape Town | Prescribed books | 000037631 | 658.802 PER | 2 |
| VEGA Cape Town | Prescribed books | 000037632 | 658.802 PER | 3 |
| VEGA Cape Town | Prescribed books | 000037634 | 658.802 PER | 4 |
| VEGA Cape Town | Prescribed books | 000037633 | 658.802 PER | 5 |
| VEGA Cape Town | Prescribed books | 000037636 | 658.802 PER | 6 |
| VEGA Cape Town | Prescribed books | 000037635 | 658.802 PER | 7 |
| VEGA Cape Town | Prescribed books | 000037638 | 658.802 PER | 8 |
| VEGA Cape Town | Prescribed books | 000037637 | 658.802 PER | 9 |
| VEGA Durban | Prescribed books | 000141004 | 658.802 PER | 1 |
| VEGA Durban | Prescribed books | 000141005 | 658.802 PER | 2 |
| VEGA Durban | Prescribed books | 000141006 | 658.802 PER | 3 |
| VEGA Durban | Prescribed books | 000141008 | 658.802 PER | 4 |
| VEGA Durban | Prescribed books | 000141007 | 658.802 PER | 5 |
| VEGA Durban | Prescribed books | 000141011 | 658.802 PER | 6 |
| VEGA Durban | Prescribed books | 000141012 | 658.802 PER | 7 |
| VEGA Durban | Prescribed books | 000141016 | 658.802 PER | 8 |
| VEGA Durban | Prescribed books | 000141033 | 658.802 PER | 9 |
| VEGA Pretoria | Prescribed books | 000187623 | 658.802 PER | 1 |
| VEGA Pretoria | Prescribed books | 000187626 | 658.802 PER | 2 |
| VEGA Pretoria | Prescribed books | 000187621 | 658.802 PER | 3 |
| VEGA Pretoria | Prescribed books | 000187630 | 658.802 PER | 4 |
| VEGA Pretoria | Prescribed books | 000187627 | 658.802 PER | 5 |
| VEGA Pretoria | Prescribed books | 000187625 | 658.802 PER | 6 |
| VEGA Pretoria | Prescribed books | 000187622 | 658.802 PER | 7 |
| VEGA Pretoria | Prescribed books | 000187624 | 658.802 PER | 8 |
| VEGA Pretoria | Prescribed books | 000187628 | 658.802 PER | 9 |