Strategic integrated marketing communications
by
 
Percy, Larry Verfasser. (DE-588)170799492

Title
: 
Strategic integrated marketing communications

Author
: 
Percy, Larry Verfasser. (DE-588)170799492

ISBN
: 
9780367770624

Personal Author
: 
Percy, Larry Verfasser.

Edition
: 
Fourth edition.

Physical Description
: 
XIV, 303 Seiten : Illustrationen, Diagramme ; 24 cm

Contents
: 
What is IMC-- Managing IMC-- Barriers of effective IMC-- Indentifying IMC-- IMC strategic planning-- Summary-- Positioning-- Brand attaitude-- Brand portfolio consideration-- Summary-- 3Companies and IMC Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate brand-- Corporate communication-- Summary

Added Author
: 
Percy, Larry


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