Digital media and innovation : management and design strategies in communication
by
Gershon, Richard A., author.
Title
:
Digital media and innovation : management and design strategies in communication
Author
:
Gershon, Richard A., author.
ISBN
:
9781452241418
Personal Author
:
Gershon, Richard A., author.
Physical Description
:
xvi, 261 pages : illustrations ; 26 cm
Contents
:
Innovation and the power of a good idea -- Business model innovation -- Product innovation and design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation revisited: product launch strategy in the digital age -- The intelligent network: information and communication design principles -- Digital media and innovation 1: interactivity, virtual communication, and internet search -- Digital media and innovation 2: personalization, mobility, convergence, and artificial intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital news reporting, computer tablets, and the new journalism -- Hacker culture: redefining creative work space.
Abstract
:
This book takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Subject Term
:
Mass media -- Management.
Organizational effectiveness.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000099556 | 302.23 GER | 1 |