Digital media and innovation : management and design strategies in communication
by
 
Gershon, Richard A., author.

Title
Digital media and innovation : management and design strategies in communication

Author
Gershon, Richard A., author.

ISBN
9781452241418

Personal Author
Gershon, Richard A., author.

Physical Description
xvi, 261 pages : illustrations ; 26 cm

Contents
Innovation and the power of a good idea -- Business model innovation -- Product innovation and design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation revisited: product launch strategy in the digital age -- The intelligent network: information and communication design principles -- Digital media and innovation 1: interactivity, virtual communication, and internet search -- Digital media and innovation 2: personalization, mobility, convergence, and artificial intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital news reporting, computer tablets, and the new journalism -- Hacker culture: redefining creative work space.

Abstract
This book takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

Subject Term
Mass media -- Management.
 
Organizational effectiveness.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000099556302.23 GER1