Part 1: Buiding the foundations of digital marketing--The digital marketing landscape and foundations--The supply chain becomes az value ecosystem--Business modules and strategies--Supporting the digital customer journey--Measuring and evaluating digital marketing progragrams--Part II: Creating visibility and attracting customers--Developing and maintaining effective online and mobile website--Search engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy--Display and Mobile advertising for customer acquisition--Part III: Maintaining and strengthening relationships--Email marketing to build consumer and business relationships--Contentent Marketing