Idea stormers : how to lead and inspire creative breakthroughs
by
 
Mattimore, Bryan W.

Title
Idea stormers : how to lead and inspire creative breakthroughs

Author
Mattimore, Bryan W.

ISBN
9781118134276

Personal Author
Mattimore, Bryan W.

Edition
1st ed.

Publication Information
San Francisco : Jossey-Bass, ©2012.

Physical Description
x, 244 pages ; 24 cm

Contents
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation toolkit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.

Abstract
Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.

Subject Term
Creative ability in business.
 
Leadership.
 
Creative ability in business. (OCoLC)fst00882438
 
Leadership. (OCoLC)fst00994701
 
Ledarskap.
 
Kreativitet i arbetslivet.


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