Part 1: Concepts and techniques for crafting and executing strategy -- 1. What is strategy and why is it important? -- 2. Charting a company's direction -- 3. Evaluating a company's external environment -- 4. Evaluating a company's resources, capabilities, and competitiveness -- 5. The five generic competitive strategies -- 6. Strengthening a company's competitive position -- 7. Strategies for competing in international markets -- 8. Corporate strategy -- 9. Ethics, corporate social responsibility, environmental sustainability, and strategy -- 10. Building an organization capable of good strategy execution -- 11. Managing internal operations -- 12. Corporate culture and leadership -- Part 2: Cases in crafting and executing strategy -- Guide to case analysis