MKTG.
by
Lamb
Title
:
MKTG.
Author
:
Lamb
ISBN
:
9780357929216
Edition
:
14th edition
Publication Information
:
[S.l.] : CENGAGE LEARNING CUSTOM P, 2024.
Physical Description
:
403 pages
Contents
:
Part 1: The world of Marketing--Part 2: Analyzing market opportunities--Part 3 Product Decisions--Part 4 Distributions--Part 5 Promotion and communication strategies--Part 6 Pricing Decision
Added Author
:
Lamb
Hair
McDaniel
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000099800 | 658.83 LAM | 1 |