Social marketing : behavior change for social good
by
 
Lee, Nancy, 1945- author.

Title
: 
Social marketing : behavior change for social good

Author
: 
Lee, Nancy, 1945- author.

ISBN
: 
9781071851647

Personal Author
: 
Lee, Nancy, 1945- author.

Edition
: 
Seventh edition.

Physical Description
: 
xxiv, 545 pages : illustrations ; 24 cm

General Note
: 
Philip Kotler appears as the first named author on earlier editions.
 
Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020.

Subject Term
: 
Social marketing.
 
Behavior modification.

Added Author
: 
Kotler, Philip,
 
Colehour, Julie,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000099826658.8 LEE1