Business research methods
by
 
Bell, Emma, 1968- author.

Title
Business research methods

Author
Bell, Emma, 1968- author.

ISBN
9780198869443

Personal Author
Bell, Emma, 1968- author.

Edition
Sixth edition.

Physical Description
xl, 647 pages : color illustrations ; 27 cm

General Note
"Third edition 2011, fourth edition 2015, fifth edition 2019"--Title page verso.

Contents
Part one: Research methods -- Part two: Quantitative research -- Part three: Qulitative research -- Part four: Mixed methods research.

Abstract
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.

Subject Term
Business -- Research -- Methodology.

Added Author
Bryman, Alan,
 
Harley, Bill,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000099831658.072 BEL1
IIE SandtonGeneral Books000099844658.072 BEL2