Content marketing in the 21st century -- Setting yourself up for content marketing success -- How to write compelling content -- Planning your content marketing campaign -- Integrating content with selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials -- Marketing with books -- Marketing with articles and blogs -- Marketing with Enewsletters and Emails -- Marketing wtih podcasts and other audio -- Marketing with videos and apps -- Marketing with webinars and teleconferences -- Marketing with seminars, workshops, speeches, and talks -- Graphic design for content marketing -- Driving traffic with SEO -- Increasing conversion with response devices -- Increasing digital conversion with content.