The fine print: media and communication ethics -- Theoretical debates -- Whose ethics are they, anyway? -- Normative media theory in a changed media landscape and globalised society -- Socialmedia and ethics -- Between proceduralism and substantialism in communication ethics -- (Afri)ethics, communitarianism and the public sphere -- Press councils and the role of the ombudsman -- Southern African press councils: accountability in practice -- Press councils and the democratic political landscape in South Africa -- How internal news ombudsmen can strengthen media ethics and understanding -- A selection of ethical concerns and debates in South Africa -- Political concerns -- Analysing ethics and political bias in South African news media -- When the public interest is not what interests the public: an investigation of privacy as media ethic in contemporary South Africa -- Economic concerns -- Chequebook journalism: a South African picture -- Ethics in business journalism -- Ethical corporate communication cultures within brand environments -- Social concerns -- Ethics and the need to understand culture -- Reporting HIV/AIDS: an unprecedented ethical challenge -- Contesting the electricity supply in South African media --