Contemporary retail and marketing case studies
by
 
Van Heerden, Neels, 1957-

Title
Contemporary retail and marketing case studies

Author
Van Heerden, Neels, 1957-

ISBN
9780702197673

Publication Information
Claremont, South Africa : Juta, 2013.

Physical Description
208 pages : illustrations ; 25

Contents
@126 -- 4 a Kid -- Collect-a-Can -- DataPathway -- Discovery -- Ice Cream Ninjas -- IMPERIAL Logistics -- KFC -- Metrofile Holdings Limited -- Microsoft -- On the Dot -- Primedia -- Robyn Roberts Studio -- SAS -- Standard Bank -- TFG (The Foschini Group) -- The Business Place -- Tiger Brands -- Tina Cowley Reading Centres -- Tracker -- Trainiac. -- Tshidullo African Day Spa -- Tsogo Sun.

Abstract
"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.

Subject Term
Marketing -- South Africa -- Case studies.
 
Retail trade -- South Africa -- Case studies.
 
Marketing. (OCoLC)fst01010167
 
Retail trade. (OCoLC)fst01096067

Geographic Term
South Africa. (OCoLC)fst01204616

Genre
Case studies. (OCoLC)fst01423765

Added Author
Van Heerden, Neels, 1957-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025774304658.8700968 V255C 20131
VC Durban NorthGeneral Books000125360658.84 VAN1
VC Durban NorthGeneral Books000024893658.84 VAN3
VC PietermaritzburgGeneral Books000093902658.84 VAN1
VC SandtonGeneral Books000109380658.84 VAN1
VC SandtonGeneral Books000109099658.84 VAN2
VC SandtonGeneral Books000109101658.84 VAN3
VC WaterfallRecommended Books000029893658.84 VAN1
VC WestvillePrescribed books000057759658.84 VAN1