New tourism ventures : an entrepreneurial and managerial approach
by
 
Tassiopoulos, Dimitri.

Title
: 
New tourism ventures : an entrepreneurial and managerial approach

Author
: 
Tassiopoulos, Dimitri.

ISBN
: 
9780702178047

Edition
: 
2nd ed.

Publication Information
: 
Cape Town, South Africa : Juta, ©2011.

Physical Description
: 
xxxi, 464 pages : illustrations ; 25 cm

Contents
: 
Entrepreneurship and tourism economy -- Entrepreneurial environments, processes and types -- Family ventures: opportunities, challenges and succession -- Creativity and innovation -- Evaluating the opportunity -- Intrapreneurship in the venue -- Purchasing a venture -- Franchising -- Understanding the business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan -- Compiling the business plan: organisational and management plan -- Compiling the business plan: operations plan -- Compiling the business plan: service excellence plan -- Getting started -- People and teams -- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast -- Case study: George A. Cohon-McDonald's Canada -- Case study: Kingtree Wines and Kingtree Lodge -- Case study: Dyer Island cruises.

Abstract
: 
Small and medium tourism enterprises (SMTEs) dominate the global tourism industry and form the backbone for the delivery of tourism offerings. These enterprises include hotels, bed-and-breakfast accommodation, travel agencies, restuarants, theme parks, events companies, resort, tourist guides and tour operators, to mention a few.

Subject Term
: 
Tourism -- South Africa -- Planning.
 
Tourism -- South Africa -- Management.
 
Entrepreneurship -- South Africa.
 
Small business -- South Africa -- Management.
 
Entrepreneurship. (OCoLC)fst00912787
 
Small business -- Management. (OCoLC)fst01121306
 
Tourism -- Management. (OCoLC)fst01153180
 
Tourism -- Planning. (OCoLC)fst01153185

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Tassiopoulos, Dimitri.


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