Digital advertising
by
 
Gowpall, Yathika.

Title
Digital advertising

Author
Gowpall, Yathika.

ISBN
9781998963560

Personal Author
Gowpall, Yathika.

Physical Description
x, 218 pages : illustrations ; 24 cm

Contents
Introduction to digital advertising -- Fundamentals of digital advertising -- Digital advertising platforms -- Creating effective digital ad campaigns -- Advertising formats and creative strategies -- Digital marketing campaign performance and analytics -- Ethical and legal considerations in digital advertising -- Emerging trends in digital advertising.

Abstract
"The book starts with the introduction to digital advertising and the fundamentals. The book then moves on digital advertising platforms and creating effective digital advertising campaigns. The proceeding chapters zones into the specifics of digital advertising by looking at the following aspects: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and Analytics in Digital Advertising as well as Ethical and Legal Considerations in Digital Advertising" -- Provided by Publisher.

Personal Subject
Digital-Marketing.

Subject Term
Internet marketing.
 
Internet advertising.
 
Digital media.
 
Advertising.


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