"The main objective of this book is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy discipline better but who don't have the time or who don't need to (yet) dive deeply into it. It should be short, straight to the point, and provide the reader with references if they want to know more about the different sub-topics tackled in this book (why we care about US, what it is, what are the different components, how different industries use it from industrial design to video games, what are dark patterns, etc)"-- Provided by publisher.