A digital business primer (3rd edition) by Gregory John Lee & Brian Armstrong is a unique text for the digital era. Combining cutting-edge fourth industrial advancements with the timeless wisdom of organizational and management theory, the book is a must-read for managers, business students, consultants, and organizational practitioners. The book explores three key areas: fourth industrial revolution theory, organizational strategy in the digital age, and digital transformation and change management. Together, these three arenas of knowledge and practice are what managers need to guide their organizations into the future.