Marketing research.
by
Wiid, JA.
Title
:
Marketing research.
Author
:
Wiid, JA.
ISBN
:
9781998963928
Edition
:
5th edition
Publication Information
:
New York : Juta, 2025.
Physical Description
:
ix, 420 p. : ill. ; 26 cm.
Contents
:
1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of secondary data--7.Collecting primary data: qualitative techniques--8.Collecting primary data: quantitative techniques--9.Measurement and questionnair design--10.Designing the sample plan
Subject Term
:
Marketing research.
Marketing research -- Case studies.
Added Author
:
Wiid, JA.
Diggines, CN