Marketing research.
by
 
Wiid, JA.

Title
: 
Marketing research.

Author
: 
Wiid, JA.

ISBN
: 
9781998963928

Edition
: 
5th edition

Publication Information
: 
Cape Town : Juta, 2025.

Physical Description
: 
ix, 420 p. : ill. ; 26 cm.

Contents
: 
1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of secondary data--7.Collecting primary data: qualitative techniques--8.Collecting primary data: quantitative techniques--9.Measurement and questionnair design--10.Designing the sample plan

Subject Term
: 
Marketing research.
 
Marketing research -- Case studies.

Added Author
: 
Wiid, JA.
 
Diggines, CN


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books002215245658.83 WII1
IIE SandtonGeneral Books002215246658.83 WII2
IIE SandtonGeneral Books002215247658.83 WII3