Integrated marketing communication
by
Mulder, D. (Dalmé)
Title
:
Integrated marketing communication
Author
:
Mulder, D. (Dalmé)
ISBN
:
9780627042751
Edition
:
Fifth edition.
Physical Description
:
xix, 361 pages : illustrations ; 25 cm
Contents
:
Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Subject Term
:
Advertising.
Communication in marketing.
Sales promotion.
Added Author
:
Mulder, D. (Dalmé)
Theron, Catherine Mpolokeng.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 002215251 | 658.802 INT | 1 |
| IIE Sandton | General Books | 002215252 | 658.802 INT | 2 |