Marketing 6.0 : the future is immersive
by
Kotler, Philip, author.
Title
:
Marketing 6.0 : the future is immersive
Author
:
Kotler, Philip, author.
ISBN
:
9781119835219
Personal Author
:
Kotler, Philip, author.
Physical Description
:
vii, 247 pages : illustrations ; 24 cm
General Note
:
Includes index.
Contents
:
Introduction to marketing 6.0. Welcoming the era of marketing 6.0 -- The emergence of phygital natives -- The inevitability of immersive marketing -- The future of customer experience -- The marketing 6.0 enabler and environment. Understanding the tech enablers -- Building extended realities -- Tapping in the metaverse -- The marketing 6.0 experience. Multisensory marketing -- Spatial marketing -- Metaverse marketing.
Abstract
:
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher.
Subject Term
:
Marketing.
Technology.
Added Author
:
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 002215548 | 658.8 KOT | 1 |
| IIE Sandton | General Books | 002215558 | 658.8 KOT | 2 |
| IIE Sandton | General Books | 002215559 | 658.8 KOT | 3 |