Thinking with type : a critical guide for designers, writers, editors, and students
by
 
Lupton, Ellen, author.

Title
Thinking with type : a critical guide for designers, writers, editors, and students

Author
Lupton, Ellen, author.

ISBN
9781797226828

Personal Author
Lupton, Ellen, author.

Edition
Third edition, revised and expanded.

Physical Description
255 pages : illustrations (chiefly color) ; 22 cm

General Note
Includes bibliographic information and index.

Contents
Letter -- Introduction -- Humans and machines -- Anatomy -- Latin -- Arabic -- Chinese -- Korean -- Japanese -- Indic -- Typefaces and fonts -- Height -- Width -- Classifying typefaces -- Choosing typefaces -- Type families -- Capitals -- Italics -- Numerals -- Punctuation -- Optical sizes -- Variable fonts -- Ornaments -- Lettering -- Designing typefaces -- Exercise: Modular letterforms -- Exercise: Branding with type -- Text -- Readers, writers, and users -- Columns, lines, and spacing -- Aligning columns -- Line length -- Paragraphs -- Short lines -- Kerning -- Tracking -- Vertical space -- Vertical text -- Legibility and readability -- Readable prose -- Exercise: Texture -- Exercise: Space -- Hierarchy and structure -- Minimal hierarchy -- Layered hierarchy -- Type scale -- Visual and semantic hierarchy -- Inclusive design -- Exercise: Grids and hierarchy -- Multiplicity of scripts -- Arabic typography -- Chinese typography -- Korean typography -- Japanese typography -- Indic typography -- Kigelia: a typeface for Africa -- Layout -- Scaffolds and skeletons -- Balance and alignment -- Symmetry and asymmetry -- Grouping -- Aligning elements -- Borders -- Grids -- Manuscript grid -- Column grid -- Modular grid -- Baseline grid -- Responsive layouts -- Serial design -- Exercise: Grid and anti-grid -- Exercise: Extended series -- Contributors -- Index.

Abstract
"Fully revised and expanded, the third edition of Thinking with Type features dozens of new fonts, examples, exercises, insights, and tips. Every inch of this classic work has been updated and redesigned. With thirty-two more pages than the previous editions, this new volume is packed with additional content, including a wider range of typefaces, beautiful artifacts from the Letterform Archive, and more work by women and BIPOC designers. Visual essays authored by leading experts explore a diverse array of writing systems. Thinking with Type, 3rd Edition, covers the basics and beyond, from typefaces and type families to kerning, tracking, balance, grids, alignment, and Gestalt principles. Lucid diagrams show how letters, words, and text can be space, ordered, and shaped. This accessible guide is essential reading for anyone working in, studying, or teaching graphic design, UI/UX, branding, or publishing."-- Page 4 of cover.

Subject Term
Graphic design (Typography)
 
Type and type-founding.

Added Author
Thompson, Jennifer
 
Miller, Ruby Jane
 
Ahn, Yeohyun
 
Apelian, Khajag,
 
Chandra, Akshita
 
Jamra, Mark
 
Jang, Moon,
 
Lam, Caspar
 
Park, Yujune
 
Lee, Taekyeom
 
Morcos, Wael
 
Nallaperumal, Shiva
 
Nishizuka, Ryoko
 
Patel, Neil


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