Preface -- About the authors -- Acknowledgements -- Part 1 Digital marketing fundamentals -- Introducing digital marketing -- Online marketplace analysis: micro-environment -- Digital Customer Behaviour -- Part 2 Digital marketing strategy development -- Digital marketing strategy -- Digital branding and the marketing mix -- Data-driven relationship marketing using digital platforms -- Part 3 Digital marketing: implementation and practice -- Delivering the digital customer experience -- Campaign planning for digital media -- Marketing communications using digital media channels -- Evaluation and improvement of digital channel performance -- Glossary -- Index