The John Farquhar contribution -- What is culture? -- Advertising and its meaning -- Brands and people -- Language as an expression of culture -- Symbols, colours, images, signs, body language and artefacts in culture -- Education and its role in South Africa -- Rural and urban homes -- The influence of income on households -- The role of community and coexistence -- Religion and its place in people's lives -- Animals and their lives in black African communities -- The role of women, men and children in black African communities -- Love and affection in black African communities -- Deaths, funerals and society -- Stokvels, savings clubs and burial societies -- The effect of apartheid -- Communities and access to services -- Food and culture -- Music, dance and culture -- Entertainment in rural and urban communities -- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture and the concept of beauty -- Fashion, clothing and culture -- Technology and culture.