Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by
 
Lindström, Martin, 1970-

Title
: 
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Author
: 
Lindström, Martin, 1970-

ISBN
: 
9780749465049

Personal Author
: 
Lindström, Martin, 1970-

Publication Information
: 
London ; Philadelphia : Kogan Page, 2012.

Physical Description
: 
xi, 276 pages ; 24 cm

Subject Term
: 
Consumer behavior.
 
Consumers -- Psychology.
 
Brand choice -- Psychological aspects.
 
Marketing -- Psychological aspects.
 
Neuromarketing.
 
Branding (Marketing)
 
Brand name products.


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VEGA BordeauxRecommended Books000145415658.834 LIN1
VEGA Cape TownRecommended Books000038196658.834 LIN1
VEGA DurbanGeneral Books000012247658.834 LIN1
VEGA PretoriaRecommended Books000135715658.834 LIN1