Public Relations: principles and practice
by
 
Dalla Pria, Madel.

Title
: 
Public Relations: principles and practice

Author
: 
Dalla Pria, Madel.

ISBN
: 
9780749442767
 
9781432700324

Publication Information
: 
Cape Town : Edge Education, 2021

Physical Description
: 
636 pages : illustrations ; 24 cm

General Note
: 
"Institute of Public Relations."

Contents
: 
Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3: Public relations, ethics and corporate social responsibility; Chapter 4: Strategic communication: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for evaluating effectiveness; Chapter 12:PR as a management function; Chapter 13: A PR perspective on project management; Chapter 14: Media relationship management.

Abstract
: 
"Public Relations: Principles and Practice gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications." "Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather an insight into the personal and professional issues that effect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour." "This title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues."--Jacket.

Subject Term
: 
Public relations -- Moral and ethical aspects.
 
Public relations -- Management.

Added Author
: 
Dalla Pria, Madel.

Added Corporate Author
: 
Institute of Public Relations (Great Britain)
 
Institute of Public Relations

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html


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