Effective personal communication skills for public relations
by
 
Green, Andy, 1958-

Title
Effective personal communication skills for public relations

Author
Green, Andy, 1958-

ISBN
9780749444075
 
9781429430456
 
9780749449988
 
9781280728518
 
9786610728510

Personal Author
Green, Andy, 1958-

Publication Information
London ; Philadelphia : Kogan Page, 2006.

Physical Description
1 online resource (xvii, 219 pages) : illustrations.

Series
PR in practice series
 
PR in practice series.

General Note
"CIPR Chartered Institue of Public Relations."

Contents
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.

Abstract
Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message no.

Subject Term
Public relations.
 
Communication.
 
Influence (Psychology)
 
Relations publiques.
 
Influence (Psychologie)
 
BUSINESS & ECONOMICS -- Public Relations.
 
Communication. (OCoLC)fst00869952
 
Influence (Psychology) (OCoLC)fst00972486
 
Public relations. (OCoLC)fst01082892

Added Corporate Author
Chartered Institute of Public Relations.

Electronic Access
Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
 
MyiLibrary http://www.myilibrary.com?id=72851
 
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2006008147-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000088042659.201 GRE1
RC Pretoria CBDGeneral Books000174010659.2 GRE1
VC Cape TownGeneral Books000001100659.201 GRE1
VC Nelson Mandela BayGeneral Books000040732659.201 GRE1
VC PietermaritzburgGeneral Books000091259659.201 GRE1
VC PretoriaGeneral Books000064095659.201 GRE1
VC SandtonGeneral Books000051018659.201 GRE1
VC SandtonGeneral Books000051809659.201 GRE2
VC WaterfallPrescribed books000029140659.201 GRE1