Foreword / Stefan Sagmeitser -- Introduction : What is this book about? -- 1. Attributes needed by the modern designer : graphic design is for self-centred obsessives -- 2. How to find a job : I want a job where I have lots of freedom and get to do award-winning stuff -- 3. Being freelance : I want to work for myself by myself -- 4. Setting up a studio : I want to run my own studio, I like doing tax calculations and eighteen-hour days -- 5. Running a studio : I want to run a world-famous studio, do great work and make lots of money -- 6. Winning new work : I always need more work, and why does someone else always get the good jobs? -- 7. Clients : all clients are bad -- 8. Self-promotion : I don't want to be famous, I just want my peers to like what I do -- 9. The creative process : I want to do great work, but sometimes my work isn't as good as I'd like it to be -- Bibliography -- Appendix -- Interviews.