Marketing management : a strategic planning approach
by
Buell, Victor P.
Title
:
Marketing management : a strategic planning approach
Author
:
Buell, Victor P.
ISBN
:
9780070088658
Personal Author
:
Buell, Victor P.
Publication Information
:
New York : McGraw-Hill, ©1984.
Physical Description
:
xxi, 682 pages : illustrations ; 25 cm.
Series
:
McGraw-Hill series in marketing
McGraw-Hill series in marketing.
General Note
:
Includes indexes.
Subject Term
:
Marketing -- Management.
Economics.
Marketing -- Management. (OCoLC)fst01010209
Marketing
Marketingmanagement
Marketingstrategie
Strategisches Management
Mercadotecnia -- Administración.
Mercadotecnia -- Planificación.