Corporate communication : a guide to theory & practice
by
 
Cornelissen, Joep, author.

Title
: 
Corporate communication : a guide to theory & practice

Author
: 
Cornelissen, Joep, author.

ISBN
: 
9781446274941
 
9781446274958

Personal Author
: 
Cornelissen, Joep, author.

Edition
: 
4th edition.

Physical Description
: 
xxi, 294 pages : illustrations ; 25 cm

General Note
: 
Previous edition: 2011.

Contents
: 
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

Subject Term
: 
Communication in management.
 
Business communication.
 
Business communication. (OCoLC)fst00842419
 
Communication in management. (OCoLC)fst00870174
 
Corporate Communication. (DE-588)4313131-1
 
Unternehmen. (DE-588)4061963-1
 
Kommunikation. (DE-588)4031883-7
 
Communication en gestion.
 
Communication dans les organisations.
 
Kommunikation inom organisationer.
 
Intern marknadsföring.
 
PR.


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