Sales management
by
Calvin, Robert J.
Title
:
Sales management
Author
:
Calvin, Robert J.
ISBN
:
9780071364348
9780071435352
Personal Author
:
Calvin, Robert J.
Publication Information
:
New York : McGraw-Hill, ©2001.
Physical Description
:
v, 253 pages : illustrations ; 24 cm.
Series
:
The McGraw-Hill executive MBA series
McGraw-Hill executive MBA series.
General Note
:
Includes index.
Contents
:
People, process, technology, and performance -- Hiring the best, terminating the rest -- Training for results -- Sales force compensation -- Sales force organization and architecture -- Sales forecasting and sales planning -- Motivating salespeople -- Performance evaluations -- Sales force automation / Robert Calvin.
Abstract
:
"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands-on instruction found in today's finest business schools and executive education seminars, then outlines a step-by-step model for constructing and maintaining a superior sales organization. Sales managers, sales force team leaders, marketing executives, and other professionals can use its proven formulas for success, case studies, exercises, charts, checklists, and quizzes."--Jacket.
Subject Term
:
Sales management.
Sales management. (OCoLC)fst01103833
Verkooporganisatie.
Strategische planning.
Personeelswerving.
E-commerce.
Electronic Access
:
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|---|
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