Basic marketing
by
 
Perreault, William D.

Title
: 
Basic marketing

Author
: 
Perreault, William D.

ISBN
: 
9780073529950
 
9780071221108

Personal Author
: 
Perreault, William D.

Edition
: 
18th ed.

Publication Information
: 
New York : McGraw-Hill Higher Education, 2010.

Physical Description
: 
pages cm

Subject Term
: 
Marketing.

Added Author
: 
Cannon, Joseph P. (Assistant professor of marketing)
 
McCarthy, E. Jerome (Edmund Jerome)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC PolokwaneRecommended Books000182279658.8 PER1