Content strategy for the Web
by
 
Halvorson, Kristina.

Title
: 
Content strategy for the Web

Author
: 
Halvorson, Kristina.

ISBN
: 
9780321620064

Personal Author
: 
Halvorson, Kristina.

Publication Information
: 
Berkeley, CA : New Riders, ©2010.

Physical Description
: 
xi, 181 pages : illustrations ; 23 cm.

Series
: 
Voices that matter
 
Voices that matter.

Contents
: 
Learn -- Solution -- Problem -- Discipline -- Plan -- Audit -- Analysis -- Strategy -- Create -- Workflow -- Writing -- Delivery -- Govern -- Measurement -- Maintenance -- Paradigm.

Abstract
: 
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

Subject Term
: 
Web site development.
 
Web site development -- Management.
 
Web sites -- Design.
 
Webbdesign.


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