"Master self-promotion online and watch your business grow. Author Ilise Benun shows you how through written instruction, visual examples and case studies of real Web sites with quotes from real designers. You'll find answers to all of your marketing questions, from the basic ("What is an URL?") to the advanced ("How do I conduct Internet market research?)."

"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.