1. History of couture. The originators -- The changing role of couture -- The moderns -- The next generation -- Prêt-à-porter -- Democracy of fashion -- 2. How apparel is developed. Trend forecasting -- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept -- Sample development -- Textile and color approval -- Preproduction -- 3. Designer practices. Vendor -- Private-label retailer -- Brand-label business -- Freelance designer -- Designer as manufacturer -- Custom designer -- Artisan -- Costume designer -- Consumer as designer: mass customization -- Supporting the designer -- The global designer -- 4. How apparel is marketed. Traditional approaches -- Current approaches -- Entertainment factor -- Brand protection -- 5. Contemporary designers. The innovators -- Editorial voices -- The altruists -- The emerging -- Designers behind the brands -- Beyond apparel -- 6. Global fashion centers. Asia -- North America -- Europe -- South America -- Australia -- Africa -- Additional fashion cities -- 7. A look to the future. Technology -- Sustainability -- Maintaining craft traditions -- Improved fit -- Luxury design.