Dress, society, and social control -- Dress, society, and the novice researcher -- The rules we live by: norms -- research: dress codes, gender norms, group norms, and more -- Violation of norms -- Tattooers, body piercers, cross-dressers, punks, goths, and more -- Recognition of norm violation: the fashion police -- Research about recognition of norm violations -- Reports of norm violations: spreading the word -- Reading and talking about norm violations -- Response to norm violation: sanctions -- Sanctions in various settings -- Enforcement of sanctions -- Research abut enforcement of sanctions.