Marketing research : tools & techniques
by
 
Bradley, Nigel, 1958-

Title
: 
Marketing research : tools & techniques

Author
: 
Bradley, Nigel, 1958-

ISBN
: 
9780199281961

Personal Author
: 
Bradley, Nigel, 1958-

Publication Information
: 
Oxford ; New York : Oxford University Press, ©2007.

Physical Description
: 
xxi, 531 pages : illustrations (some color) ; 25 cm

Contents
: 
Research preparation -- Introduction to marketing research -- Planning research -- Data collection -- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing research applications -- Business-to-business research -- International research -- Audience research -- Advertising research -- Social research -- Market researcher's toolbox.

Abstract
: 
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Subject Term
: 
Marketing research.
 
Marketing.
 
Onderzoeksmethoden.
 
Marketing research. (OCoLC)fst01010284
 
Marketingforschung. (DE-588)4200055-5
 
Marktforschung. (DE-588)4037630-8
 
Marketingforschung.
 
Marktforschung.

Genre
: 
Lehrbuch.

Electronic Access
: 
Klappentext
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020389579658.83 B811M 20071
IIEMSAGeneral Books33168025481181658.83 B811M 20072
IIEMSAGeneral Books33168025477965658.83 B811M 20073
VEGA BordeauxGeneral Books000006792658.83 BRA1
VEGA Cape TownGeneral Books000039890658.83 BRA1
VEGA Cape TownGeneral Books000039893658.83 BRA2