Creative strategy in advertising.
by
 
Drewniany, Bonnie L.

Title
: 
Creative strategy in advertising.

Author
: 
Drewniany, Bonnie L.

ISBN
: 
9781285080277

Personal Author
: 
Drewniany, Bonnie L.

Edition
: 
11th ed., International ed. / Bonnie 1. Drewniany, A. Jerome Jewler.

Publication Information
: 
Belmont, Calif. : Wadsworth ; Andover : Cengage Learning [distributor], 2013.

Physical Description
: 
pages cm

General Note
: 
Previous edition: 2011.

Subject Term
: 
Advertising copy.
 
Advertising layout and typography.

Added Author
: 
Jewler, A. Jerome.


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VEGA PretoriaPrescribed books000133030659.132 DRE1
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VEGA PretoriaPrescribed books000160213659.132 DRE3