Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell.

Teressa Iezzi taps the top creative minds in the industry for insight into how to conceive and bring to life innovative ideas. She shows readers what it's like to work as a copywriter at different types of agencies; looks at how and with whom writers are working; digs into the process behind effective, award-winning campaigns; and interviews the world's most successful visionaries.

Teressa Iezzi is the editor of Advertising Age's Creativity, the leading voice of all things creative in advertising and design. She is also the creator and programmer of CAT, the creativity and technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular culture at industry events and in the media. --Book Jacket.