Key marketing metrics : the 50+ metrics every manager needs to know
by
 
Farris, Paul W.

Title
: 
Key marketing metrics : the 50+ metrics every manager needs to know

Author
: 
Farris, Paul W.

ISBN
: 
9780273722038

Publication Information
: 
Harlow, England : Pearson Education, 2009.

Physical Description
: 
xiii, 353 pages : illustrations ; 24 cm

General Note
: 
Revised edition of: Marketing metrics. 2006.

Subject Term
: 
Marketing research.
 
Marketing -- Mathematical models.
 
Marketing -- Mathematical models. (OCoLC)fst01010232
 
Marketing research. (OCoLC)fst01010284
 
Marketing.
 
Marktforschung.
 
Betriebliche Kennzahl.

Added Author
: 
Farris, Paul W.

Added Uniform Title
: 
Marketing metrics.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
 
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf


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