Marketing : fresh perspectives
by
 
Klopper, H. B., 1974-

Title
: 
Marketing : fresh perspectives

Author
: 
Klopper, H. B., 1974-

ISBN
: 
9781868912902

Publication Information
: 
Cape Town : Pearson/Prentice Hall South Africa, 2006.

Physical Description
: 
xxii, 492 pages : illustrations, portraits ; 28 cm.

Series
: 
Fresh perspectives
 
Fresh perspectives.

Contents
: 
Marketing, markets, and the environment -- Understanding your market -- The marketing mix -- Beyond the marketing mix -- Putting it all together.

Subject Term
: 
Marketing.
 
Marketing -- South Africa.
 
Marketing. (OCoLC)fst01010167

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Klopper, H. B., 1974-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
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IIEMSAGeneral Books33168025455565658.8 B524M 20066
IIEMSAGeneral Books33168023654821658.8 B524M 20069
IIEMSAGeneral Books33168020396780658.8 B524M 200610
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