Diligently apply to the right pursuits -- Strive for continuous improvement -- Power of humility -- Rid all that adds no value -- Improve quality by exposing the truth -- Raise the bar to unreachable heights -- Favor long-term strategies over short-term fixes -- Learn the customer, live the customer -- Take time to study, then implement with speed -- Let failure be your teacher -- Cultivate evolution -- Plan big, execute small -- Manage like you have no power -- Carefully cultivate and support partners -- Power of paranoia -- Conclusion: Work for the right reasons.