The back of the napkin : solving problems and selling ideas with pictures
by
Roam, Dan.
Title
:
The back of the napkin : solving problems and selling ideas with pictures
Author
:
Roam, Dan.
ISBN
:
9781591841999
Personal Author
:
Roam, Dan.
Publication Information
:
New York : Portfolio, ©2008.
Physical Description
:
viii, 278 pages : illustrations ; 19 cm
Contents
:
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
Abstract
:
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
Subject Term
:
Problem solving -- Audio-visual aids.
Management -- Audio-visual aids.
Visualization.
Creative ability in business.
Audiovisual Aids.
Problem Solving.
Thinking.
Nonverbal Communication.
Imagination.
Commerce -- organization & administration.
Creative ability in business. (OCoLC)fst00882438
Management -- Audio-visual aids. (OCoLC)fst01007146
Problem solving -- Audio-visual aids. (OCoLC)fst01077892
Visualization. (OCoLC)fst01168121
Problemlösen (DE-588)4076358-4
Visualisierung (DE-588)4188417-6
dessin -- problème -- résolution -- manuel.
communication visuelle -- problème -- résolution -- manuel.
commercialisation -- dessin -- idée -- manuel.
commercialisation -- communication visuelle -- dessin -- manuel.
brainstorming -- créativité -- dessin -- manuel.
Geschäftsidee.
Problemlösen.
Präsentation.
Visualisierung.
Electronic Access
:
Table of contents
Kostenfrei
Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
---|
VEGA Durban | General Books | 000013676 | 658.403 ROA | 1 | Due 4/2/20 |