The back of the napkin : solving problems and selling ideas with pictures
by
 
Roam, Dan.

Title
The back of the napkin : solving problems and selling ideas with pictures

Author
Roam, Dan.

ISBN
9781591841999

Personal Author
Roam, Dan.

Publication Information
New York : Portfolio, ©2008.

Physical Description
viii, 278 pages : illustrations ; 19 cm

Contents
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.

Abstract
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.

Subject Term
Problem solving -- Audio-visual aids.
 
Management -- Audio-visual aids.
 
Visualization.
 
Creative ability in business.
 
Audiovisual Aids.
 
Problem Solving.
 
Thinking.
 
Nonverbal Communication.
 
Imagination.
 
Commerce -- organization & administration.
 
Creative ability in business. (OCoLC)fst00882438
 
Management -- Audio-visual aids. (OCoLC)fst01007146
 
Problem solving -- Audio-visual aids. (OCoLC)fst01077892
 
Visualization. (OCoLC)fst01168121
 
Problemlösen (DE-588)4076358-4
 
Visualisierung (DE-588)4188417-6
 
dessin -- problème -- résolution -- manuel.
 
communication visuelle -- problème -- résolution -- manuel.
 
commercialisation -- dessin -- idée -- manuel.
 
commercialisation -- communication visuelle -- dessin -- manuel.
 
brainstorming -- créativité -- dessin -- manuel.
 
Geschäftsidee.
 
Problemlösen.
 
Präsentation.
 
Visualisierung.

Electronic Access
Table of contents Kostenfrei
 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0722/2007029023.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016668027&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016668027&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Author's web site http://digitalroam.com/
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007029023-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007029023-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
VEGA DurbanGeneral Books000013676658.403 ROA1Due 4/2/20