The culting of brands : turn your customers into true believers
by
 
Atkin, Douglas.

Title
: 
The culting of brands : turn your customers into true believers

Author
: 
Atkin, Douglas.

ISBN
: 
9781591840961

Personal Author
: 
Atkin, Douglas.

Publication Information
: 
New York : Portfolio, 2004.

Physical Description
: 
xxii, 230 pages ; 22 cm

Subject Term
: 
Branding (Marketing)
 
Customer loyalty.
 
Identity (Psychology)
 
Branding (Marketing) (OCoLC)fst01743755
 
Customer loyalty. (OCoLC)fst00885531
 
Identity (Psychology) (OCoLC)fst00966892
 
Kult (Motiv)
 
Marke.
 
Kult (Motiv) (DE-588)4241591-3
 
Marke. (DE-588)4074577-6

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
VEGA BordeauxGeneral Books000005718658.834 ATK1On-Shelf Student