The culting of brands : turn your customers into true believers
by
Atkin, Douglas.
Title
:
The culting of brands : turn your customers into true believers
Author
:
Atkin, Douglas.
ISBN
:
9781591840961
Personal Author
:
Atkin, Douglas.
Publication Information
:
New York : Portfolio, 2004.
Physical Description
:
xxii, 230 pages ; 22 cm
Subject Term
:
Branding (Marketing)
Customer loyalty.
Identity (Psychology)
Branding (Marketing) (OCoLC)fst01743755
Customer loyalty. (OCoLC)fst00885531
Identity (Psychology) (OCoLC)fst00966892
Kult (Motiv)
Marke.
Kult (Motiv) (DE-588)4241591-3
Marke. (DE-588)4074577-6
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
---|
VEGA Bordeaux | General Books | 000005718 | 658.834 ATK | 1 | On-Shelf Student |