Fashion entrepreneur : starting your own fashion business
by
Burke, Sandra.
Title
:
Fashion entrepreneur : starting your own fashion business
Author
:
Burke, Sandra.
ISBN
:
9780987668318
Personal Author
:
Burke, Sandra.
Edition
:
2nd ed.
Publication Information
:
[United Kingdom] : Burke Publishing, 2013.
Physical Description
:
175 pages : illustrations (some color) ; 30 cm.
Series
:
Fashion design series ; bk. 4
Fashion design series ; bk. 4.
General Note
:
Includes index.
Contents
:
Fashion entrepreneurs' runway to success -- Opportunities in the fashion and creative industries -- Fashion entrepreneurs' traits -- Networking -- Competitive advantage -- Business plans -- Starting your own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and production cycle -- Sources of finance -- Small business accounts -- Project management skills -- Online fashion business and social media.
Abstract
:
With your head buzzing with innovative and creative ideas - welcome to the Fashion Entrepreneurs' world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis.
Subject Term
:
Clothing trade -- Management.
New business enterprises -- Management.
Fashion merchandising.
Entrepreneurship.
Clothing trade -- Management. (OCoLC)fst00864778
Entrepreneurship. (OCoLC)fst00912787
Fashion merchandising. (OCoLC)fst00921644
New business enterprises -- Management. (OCoLC)fst01036850
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Pretoria | Recommended Books | 000133539 | 658.11 BUR | 1 |