Marketing : strategic foundations
by
Busch, Paul S.
Title
:
Marketing : strategic foundations
Author
:
Busch, Paul S.
ISBN
:
9780256028430
Personal Author
:
Busch, Paul S.
Publication Information
:
Homewood, Ill. : R.D. Irwin, 1985.
Physical Description
:
xxii, 881, 22 pages, [8] pages of plates : illustrations (some color) ; 24 cm.
Series
:
The Irwin series in marketing
Irwin series in marketing.
Subject Term
:
Marketing.
Marketing research.
Marketing. (OCoLC)fst01010167
Strategisches Management.
Added Author
:
Houston, Michael J.