You are a business : now let's get to work! -- Professional equipment for professional photographers -- Planning and logistics : why a thirty minute shoot can take three days to plan -- After staff : transitioning to freelance -- Working with reps, assistants, employees, and contractors : the pitfalls and benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why what you charge a client must be more than you paid for it -- Who's paying your salary and 401(k)? -- Insurance : why it's not just health related, and how you should protect yourself -- Accounting : how we do it ourselves and what we turn over to an accountant -- Insights to an IRS audit -- Contracts for editorial clients -- Contracts for corporate and commercial clients -- Contracts for weddings and rites of passage -- Negotiations : signing up or saying no -- Protecting your work : how and why -- The realities of an infringement : copyrights and federal court -- Releases : model, property, and others -- Handling a breach of contract : small claims and civil court -- Resolving slow- and non-paying clients -- Letters, letters, letters : writing like a professional can solve many problems -- Attorneys : when you need them, they're your best friend (or at least your advocate) -- Office and on-locations systems : redundancy and security beget peace of mind -- Digital and analog asset management : leveraging your images to their maximum potential -- Licensing your work -- Stock solutions : charting your own course without the need for a "big fish" agency -- Care and feeding of clients (hint: it's not about Starbucks and a fast-food burger) -- Education, and ongoing and critical practice : don't rest on your laurels -- Striking a balance between photography and family : how what you love to do can coexist with your loved ones if you just think a little about it -- Expanding into other areas of creativity -- Charity, community, and your colleagues : giving back is good karma.