Introduction: May I have your attention please? -- Section One. The five most important things you need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty -- The social media mindset -- Information eco-system -- Content is the catalyst -- Section Two. The five most difficult questions you'll face: What is the value of social media and how do we measure it? -- We're in a niche market. Do we really need to use social media? -- How much should we budget for this effort? -- How do we handle the negative remarks? -- We have limited resources. Where should we focus our efforts? -- An awesome case that pulls it all together -- Section Three. A social media primer: Blogs, podcasting, Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, SlideShare, Photo sites.