Building brand momentum : strategies for achieving critical mass
by
Sevier, Robert A. (Robert Allen), 1955-
Title
:
Building brand momentum : strategies for achieving critical mass
Author
:
Sevier, Robert A. (Robert Allen), 1955-
ISBN
:
9780971059733
Personal Author
:
Sevier, Robert A. (Robert Allen), 1955-
Publication Information
:
Hiawatha, Iowa : Strategy Pub., ©2008.
Physical Description
:
xii, 272 : illustrations ; 28 cm
Subject Term
:
College publicity.
Universities and colleges -- Public relations -- United States.
Universities and colleges -- United States -- Marketing.
Marketing -- Universities and colleges.