What exactly is creativity, and why do some people seem to have so much of it? Can their secrets be learned? This is the book that answers those questions and more, bringing life-changing creative techniques into everyone's reach. [In this book, the author] researched and analyzed over a hundred of history's greatest thinkers - from Leonardo da Vinci to Walt Disney, Pablo Picasso to Thomas Edison, Charles Darwin to Martha Graham.... [He] explains their idea-generating process in simple, easy-to-follow steps that absolutely anyone can use to become more creative. Each chapter examines a different creative-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it to work in your business or personal life. Reorganizing your thinking around these idea-generating strategies will revolutionize the way you see things and open up a world of innovative solutions to challenges you face every day.