Measuring marketing : 110+ key metrics every marketer needs
by
Davis, John, 1960 February 17- author.
Title
:
Measuring marketing : 110+ key metrics every marketer needs
Author
:
Davis, John, 1960 February 17- author.
ISBN
:
9781118153741
Personal Author
:
Davis, John, 1960 February 17- author.
Edition
:
Second edition.
Physical Description
:
xxii, 344 pages : illustrations ; 26 cm
Contents
:
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Abstract
:
In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
Subject Term
:
Marketing -- Evaluation.
Marketing research.
Marketing -- Mathematical models.
Marketing -- Evaluation. (OCoLC)fst01010197
Marketing -- Mathematical models. (OCoLC)fst01010232
Marketing research. (OCoLC)fst01010284
Marketing. (DE-588)4037589-4
Evaluation. (DE-588)4071034-8
Kennzahl. (DE-588)4114166-0
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025579372 | 658.8 D262M 2013 | 1 |
| VEGA Bordeaux | Recommended Books | 000136101 | 658.8 DAV | 1 |
| VEGA Cape Town | Recommended Books | 000037178 | 658.8 DAV | 1 |
| VEGA Durban | Recommended Books | 000011180 | 658.8 DAV | 1 |
| VEGA Pretoria | Recommended Books | 000187197 | 658.8 DAV | 1 |