International advertising : communicating across cultures
by
 
Mueller, Barbara, 1958-

Title
: 
International advertising : communicating across cultures

Author
: 
Mueller, Barbara, 1958-

ISBN
: 
9780534192785

Personal Author
: 
Mueller, Barbara, 1958-

Publication Information
: 
Belmont : Wadsworth Pub. Co., ©1996.

Physical Description
: 
xi, 340 pages : illustrations, map ; 24 cm

Abstract
: 
Introduces the challenges and difficulties faced in developing and implementing communications programmes for foreign markets. The text presents an overview of the cultural, economic, legal, political and social conditions relevant to international advertising.

Subject Term
: 
Advertising.
 
Export marketing.
 
Intercultural communication.
 
Advertising media planning.
 
Communication en marketing international.
 
Communication interculturelle.
 
Plans médias.
 
Publicité internationale.
 
Advertising. (OCoLC)fst00797511
 
Advertising media planning. (OCoLC)fst00797876
 
Export marketing. (OCoLC)fst00918703
 
Intercultural communication. (OCoLC)fst00976084
 
Advertenties.
 
Internationale marketing.
 
Internationales Marketing. (DE-588)4125431-4
 
Werbung. (DE-588)4065541-6
 
Internationales Marketing.
 
Werbung.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015674431659.1 M946I 19961